Kirkland Signature French Vodka is a popular drink among Costco shoppers, and has regularly topped Grey Goose in blind taste tests. “It’s OK to like and use more than one type of vodka!” That doesn’t mean that Grey Goose isn’t high quality, but that “you have to go and do the work to decide what’s the right taste for you,” Abou-Ganim said. But if you put six vodka glasses in front of people and ask them to taste for the best, they’re not always going to pick it,” Abou-Ganim said. “Everyone has some type of perspective on Grey Goose it signifies something. Grey Goose argues its investments and exclusive access to ingredients gives its brand “a richer, deeper taste profile,” according to McCanta. Cheap vodka, quality taste?ĭespite these differences, the Kirkland-made-by-Grey Goose claims raise questions of how different luxury brands really are from their cheaper counterparts. “And hopefully, in turn, for the additional expense that you put in, the consumer will have a better experience at the end,” Abou-Ganim said. While differences in the prices of wheat, water and the machinery used for distillation may be individually small among products, those initial costs can compound to produce wide variations in price. More: 4 foods and drinks to avoid before going to sleep The source of your water could factor into the price, and then there’s importation costs,” he said. “It costs more to produce a vodka with rye or wheat than with sugarcane, for instance. Vodka enthusiasts contend that high quality ingredients and a more stringent process, like the one used by Grey Goose, justify its high price tag, Abou-Ganim explained. The differences are subtle,” Tony Abou-Ganim, a mixologist and the author of “ Vodka Distilled,” told USA TODAY.Īt its core, vodka is distilled alcohol and water, but the ingredients and process used to make the alcohol vary by brand and country. “If all vodkas were the same we’d only have one vodka.
Grey Goose told USA TODAY its vodka is distilled only once “in an effort to preserve the quality natural ingredients and profiles of its ingredients.” Kirkland Signature French Vodka states on its bottle that it is distilled five times.
#VODKA GREY GOOSE FREE#
Only Grey Goose uses single origin Picardy wheat and water from our natural limestone well in Gensac-la-Pallue to craft a gluten free spirit of exceptional character,” McCanta told USA TODAY.Ĭostco does not disclose its ingredients' origins, though a 2016 VICE report found that Kirkland Signature’s French Vodka also taps a well in the Gensac Springs region.
“From harvest to milling to distillation to bottling, every step is done in France. The certificates issued for Grey Goose’s various American products all state the products originate in France, confirming Grey Goose statements to USA TODAY. More: Bacardi to buy Patrón tequila in $5.1B premium spirits deal That certificate states the brand is produced by the LeVecke Corp. The Alcohol and Tobacco Tax and Trade Bureau, which regulates the sale and importation of alcohol, has approved only one Certificate of Label Approval for Kirkland Signature vodka. “This is a viral claim that has circled Grey Goose for many years and it’s completely false.” “No, Grey Goose Vodka does not produce nor privately label Kirkland vodka,” Joe McCanta, Grey Goose’s Global Head of Education, told USA TODAY. Other factors, including the production and origin of the vodkas, mean that while the two products may taste similar for some, they are different drinks.
The question breathed life back into a years-old belief among many that the big box store's less expensive and reportedly high-quality vodka was actually the prestigious vodka brand in different packaging.Ĭlaims that comparable products are being sold under brands with wildly different price tags is nothing new.īut Grey Goose expressly denies the claims are true, citing the unique qualities and process of its brand. “Is Costco’s Kirkland Brand of Vodka The Same As Grey Goose?” an article from the recipe site 12Tomatoes reads. AP The claim: Costco’s Kirkland Signature brand vodka is actually Grey Goose.Īre high-end vodkas outdone in taste by their cheaper, less prestigious peers? What makes a good vodka anyway? These questions are central to a viral claim that’s circulated online for years.
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